local-seo calendar_today 2026-02-02 schedule 3 min read
How to Rank for “Builder Near Me” (UK): What Actually Moves the Needle
The map pack + organic factors that influence “near me” rankings for builders and trades.
LIVE SEARCH EXAMPLE
When someone searches “builder near me”, Google is deciding two things:
- who to show in Maps
- what to show in organic results
Here are the factors you can control.
Maps (Google Business Profile)
- Category relevance (pick the right primary category)
- Distance/proximity (you can’t cheat this)
- Prominence (reviews, mentions, links, activity)
Reviews matter more than you think
- quantity
- recency
- keywords naturally mentioned (e.g. “loft conversion”, “Leeds”)
Website supports the profile
A good GBP with a weak website caps your ceiling.
Have:
- service pages
- areas served
- clear NAP/contact
- fast mobile experience
The quickest win
Pick one service + one area and make your pages the best answer.
Then keep collecting reviews.