seo calendar_today 2026-02-02 schedule 3 min read
The Best Website Structure for Builders (Services, Areas, Trust)
A simple site map that helps Google understand you — and helps visitors hire you.
LIVE SEARCH EXAMPLE
Most builder websites fail for one reason: Google and humans can’t quickly tell what you do and where you do it.
Here’s a structure that works.
Core pages (minimum)
- Home (service + location + proof)
- Services (hub page)
- One page per service (e.g. /services/loft-conversions)
- Areas served (hub page)
- One page per area (optional to start)
- About
- Reviews / Case studies
- Contact
Why one page per service matters
It lets you:
- match search intent (“loft conversion builder Leeds”)
- write specific FAQs
- show relevant photos
- convert better (clear offer)
Trust pages: the conversion accelerators
If you can add only one extra section, add case studies:
- 6–10 photos
- what the client wanted
- what you built
- timeframe
- rough budget band (optional)
A quick internal linking rule
Every service page should link to:
- contact
- a relevant case study
- 2–3 relevant location pages
Every location page should link to:
- the relevant service page
- contact
- one case study nearby
That’s how you create a site that “feeds itself” over time.