Google Business Profile for Trades (UK): The Setup That Gets Calls
A step-by-step GBP setup for builders and tradesmen to rank in the map pack and turn views into enquiries.
If you’re a UK trade business, Google Business Profile (GBP) is often the fastest way to get more calls.
This is the setup that matters.
1) Pick the right primary category
Your primary category is one of the strongest signals.
Choose the closest match to what you sell most:
- Builder / Building firm
- Roofer
- Electrician
- Plumber
- Painter
Then add secondary categories (don’t overdo it).
2) Service area: keep it real
Add the towns/areas you actually cover. Don’t add the whole UK.
3) Services: add the exact services people search
Add 10–20 services using plain language:
- “Loft conversion”
- “Kitchen extension”
- “Roof repair”
- “Fuse board upgrade”
4) Photos: upload a set that creates trust
Minimum set:
- your van / branding
- 5–10 project photos (before/after)
- you/your team on site
5) Reviews: make it a process
Ask every happy customer.
Use a short script:
“Thanks again — would you mind leaving us a quick Google review? It really helps local customers find us.”
6) Turn views into enquiries
Make sure your profile has:
- click-to-call number
- website link
- a short description with service + location
If you want, run the instant SEO check on your website too — GBP + a good website is how you win both maps and organic.