Builder Website SEO Basics (UK): The 15-Minute Checklist

If you’re a builder and your website isn’t pulling enquiries, it’s usually not a mystery. It’s missing the basics.

Here’s a 15-minute checklist you can run today.

1) Your page title must say service + location

Bad: Home

Good: Builder in Leeds | Extensions, Renovations & Roofing

Do this on your homepage first.

2) One service = one page

If you do:

• extensions
• loft conversions
• renovations

You want separate pages for each (even if short to start).

3) Put proof above the fold

Above the fold = the first screen.

Add:

• 2–3 review quotes
• a mini gallery (before/after)
• “Call / WhatsApp / Get a Quote” button

4) Add an areas served section

List your main towns/areas and link to location pages if you have them.

5) Headings must match what people search

Your H1 should be clear:

Builder in Leeds or Kitchen Extensions in Leeds

6) Add a contact method that’s frictionless

• Click-to-call on mobile
• WhatsApp button (optional)
• Short form (name, phone/email, postcode, brief message)

7) Make sure Google can crawl you

• No password protection
• No blocked robots
• Submit a sitemap

If you want a quick sanity check, run the instant SEO check on the homepage.